老板拍獲客視頻三步法

　　Boss's three-step method for capturing customer videos

　　老板千萬不要再拍爆款短視頻了，一點(diǎn)用都沒有。爆款雖然說流量很大，但是人群太泛了，你很難轉(zhuǎn)化。我拍過這么多大爆款，全是幾百萬播放量的，但是沒用，一個(gè)客戶都沒有，反倒是一條只有1.9萬播放量的視頻給我搞了100多個(gè)客資。老板需要的是能帶來客戶的視頻。

　　Boss, please don't shoot any more popular short videos, it's useless. Although popular products have a lot of traffic, the audience is too broad, making it difficult for you to convert them. I have shot so many big hits, all with millions of views, but it's useless. I don't have any customers. On the contrary, a video with only 19000 views got me more than 100 customers. What the boss needs is a video that can bring customers.

　　你這個(gè)視頻發(fā)出去播放量可能不是很高，但是精準(zhǔn)客戶可以刷到才有價(jià)值。怎么拍？

　　Your video may not have a high number of views when it is posted, but it is valuable only if it can be accurately captured by customers. How to shoot?

　　步，你的短視頻開頭一定是去戳你目標(biāo)客戶的痛點(diǎn)。比如說你是做家庭教育的，你可以這樣開頭："如果你家小孩不管怎么打怎么罵都戒不了手機(jī)，這三句話你一定要知道。了解這三句話，哪怕你家小孩是個(gè)網(wǎng)癮少年，也會(huì)讓他乖乖放下手機(jī)，認(rèn)真學(xué)習(xí)。"你這樣開頭會(huì)刷到你的視頻，并且會(huì)認(rèn)真看的，大部分會(huì)是小孩有問題的家長(zhǎng)。

　　The first step is to start your short video by addressing the pain points of your target customers. For example, if you are a family educator, you can start like this: "If your child can't quit using their phone no matter how hard they hit or curse, you must know these three sentences. Understanding these three sentences, even if your child is an internet addicted teenager, they will obediently put down their phone and study seriously.

　　第二步，中間這一段講三個(gè)干貨。我看很多人講干貨講的太了，各種名詞理論講了一大堆，聽得用戶一頭霧水，他聽不懂他就劃走了。怎么講干貨能夠讓用戶很容易理解，很愿意聽完呢？你要講故事，每講一個(gè)觀點(diǎn)，就要搭配一個(gè)故事去解釋。比如說你做心理學(xué)賽道的，你的觀點(diǎn)是"感恩離財(cái)富近"，那么你要馬上講一個(gè)因?yàn)楦卸鞫@得巨大回報(bào)的故事，這樣他很容易聽懂，并且會(huì)去行動(dòng)。

　　The second step is to talk about three practical things in the middle paragraph. I see that many people talk too professionally about practical knowledge, covering a lot of professional terms and theories. However, the user is confused and leaves if they don't understand. How to make it easy for users to understand and be willing to listen to dry goods? You need to tell a story, and for every viewpoint you present, you need to combine it with a story to explain it. For example, if you are in the field of psychology and your viewpoint is that "gratitude is closest to wealth", then you should immediately tell a story about how gratitude has brought great rewards, so that he can easily understand and take action.

　　第三步，用一條金句做收尾。怎么找金句？直接讓AI幫你生成。你按照這三步去拍短視頻來的，就都是精準(zhǔn)客戶了。如果你不懂怎么做，可以留言溝通。

　　Step three, end with a golden sentence. How to find golden phrases? Let AI generate it directly for you. If you follow these three steps to shoot short videos, you will be a precise customer. If you don't know how to do it, you can leave a message for communication.

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