是不是看著別人做短視頻賺得盆滿缽滿，自己也心癢癢，可一上手就處處碰壁？

　　Is it true that watching others make a lot of money from short videos makes one feel itchy, but they always hit walls when they get started?

　　不管你是做建材、五金、餐飲，還是工廠、批發(fā)、服務(wù)，只要在濟南做實業(yè)、做本地生意，想靠短視頻拉客戶、拓市場，幾乎都會踩同樣的坑。咱們不玩虛的，不聊那些“高大上”的運營理論，就用大白話，把咱們濟南老板做短視頻的那些難言之隱，一條條扒清楚，幫你少走冤枉路、少花冤枉錢。

　　Whether you are engaged in building materials, hardware, catering, factories, wholesale, or services, as long as you are doing industrial and local business in Jinan and want to attract customers and expand markets through short videos, you will almost always fall into the same trap. Let's not play with empty talk, let's not talk about those "high-end" operational theories, just use plain language to clarify the difficult to say secrets of our Jinan boss's short videos one by one, and help you avoid taking the wrong path and spending the wrong money.

　　咱們濟南老板，大多務(wù)實、能吃苦，做實業(yè)、做本地生意一把好手，但一碰到短視頻，就像“老司機開新車”，明明有實力，卻總摸不著門道。

　　Most of us Jinan bosses are pragmatic, hardworking, and skilled in industrial and local business. However, when it comes to short videos, it's like an old driver driving a new car. Although they have the ability, they can't figure out the right way.

　　不是咱們不行，是痛點太集中，又沒人說實話，今天就把這些痛點擺到臺面上，每條都戳中要害。

　　It's not that we can't do it, it's just that the pain points are too concentrated and no one is telling the truth. Today, we will put these pain points on the table and hit the key points with each one.

　　痛點1：不會拍、不敢說，對著鏡頭就發(fā)怵（普遍的坑）

　　Pain point 1: Unable to take photos, afraid to speak, and feeling intimidated when facing the camera (the most common pitfall)

　　這是咱們濟南老板直觀的難題——平時跟客戶談生意、聊產(chǎn)品，能說會道、邏輯清晰，可一面對手機鏡頭，就瞬間“卡殼”：要么緊張得說不出話，要么眼神躲閃、渾身僵硬；要么對著稿子念，念得生硬又別扭，像背課文似的，誰看了都想劃走。更頭疼的是，不知道拍啥。

　　This is the most obvious challenge for our Jinan boss - when we talk about business and products with customers, we are eloquent and logically clear, but when we face the camera on our phone, we instantly get stuck: either we are too nervous to speak, or our eyes are evasive and our bodies are stiff; Either read it directly into the script, awkwardly and awkwardly, like memorizing a text, and anyone who reads it wants to skim it away. What's even more frustrating is not knowing what to shoot.

　　想拍產(chǎn)品，就只會對著產(chǎn)品拍特寫，干巴巴說“我家產(chǎn)品好、質(zhì)量硬”，沒人愿意看；想拍日常，就拍員工干活、車間運轉(zhuǎn)，雜亂無章，沒有，播放量常年停留在幾十、幾百，連身邊的親戚朋友都刷不到。

　　If you want to take photos of a product, all you can do is take close-up shots of it, saying 'my products are good and of high quality,' but no one wants to see them; If you want to film daily life, just take pictures of employees working and workshop operations, which are chaotic and lack focus. The playback volume stays at tens or hundreds of views all year round, and you can't even see your relatives and friends around you.

　　還有些老板，覺得“拍視頻就得”，花大價錢買相機、請攝影師，結(jié)果拍出來的內(nèi)容“高大上”，卻不接地氣，濟南本地客戶看了覺得“不實在”，根本不買賬。咱們濟南人講究的是“實在”，你拍得再精美，不如說句大白話管用——比如建材老板說“我家瓷磚，鋪在老家院子里，風(fēng)吹日曬好幾年都不裂”，比啥話術(shù)都強。

　　Some bosses believe that "professional skills are necessary when making videos" and spend a lot of money buying cameras and hiring photographers. However, the content they produce is "high-end" but not down-to-earth. Local customers in Jinan feel that it is "unrealistic" and do not buy it at all. What we Jinan people value is "authenticity". No matter how exquisite your photos are, it's better to use plain language - for example, when a building materials boss says, "My ceramic tiles are laid in my hometown yard, and they won't crack even after being exposed to wind and sun for several years," it's stronger than any professional language.

　　痛點2：花了錢、費了力，沒流量、沒客戶（扎心的坑）

　　Pain point 2: Spending money, effort, no traffic, no customers (the most heart wrenching pitfall)

　　很多濟南老板做短視頻，都是“跟風(fēng)式投入”：別人投DOU+，他也投；別人請代運營，他也請；別人拍熱門段子，他也跟著拍。

　　Many Jinan bosses who make short videos invest in following the trend: when others invest in DOU+, he also invests; If someone else asks to operate on their behalf, he also asks; Others shoot popular jokes, and he follows suit.

　　結(jié)果呢？錢花出去了，時間耗進去了，粉絲沒漲幾個，客戶更是，只能不了了之，還吐槽“短視頻都是騙人的”。

　　What was the result? The money was spent, the time was spent, the number of fans was not increased, and the number of customers was even fewer. Finally, they had to let it go and roast that "short videos are deceptive".

　　其實不是短視頻騙人，是咱們沒找對路子。咱們濟南老板做短視頻，核心需求是“拉本地客戶、促成交”，不是“漲粉、上熱門”?？珊芏嗳似粗鴣恚号牡膬?nèi)容全是泛流量，跟本地客戶沒關(guān)系；關(guān)鍵詞不填“濟南+行業(yè)”，比如“濟南建材”“濟南餐飲”，導(dǎo)致本地客戶刷不到；視頻里不掛門店地址、不留聯(lián)系方式，就算有客戶感興趣，也找不到你。還有些老板，被一些“割韭菜”的機構(gòu)忽悠，說“包漲粉、包成交”，交了幾千、幾萬塊，結(jié)果對方只拍幾條視頻、刷幾個虛假點贊，就沒下文了。咱們濟南老板掙的都是辛苦錢，哪經(jīng)得起這么造？

　　It's not that short videos are deceiving people, it's that we didn't find the right way. Our Jinan boss's core requirement for making short videos is to "attract local customers and promote transactions", not to "gain followers and become popular". But many people choose to do the opposite: the content they shoot is all about general traffic and has nothing to do with local customers; The keywords' Jinan+industry 'are not filled in, such as' Jinan building materials' and' Jinan catering ', which leads to local customers not being able to see them; If there is no store address or contact information in the video, even if customers are interested, they will not be able to find you. There are also some bosses who are fooled by some "leek harvesting" institutions, saying that "you can increase your followers, you can close deals", and pay thousands or tens of thousands of yuan. However, the other party only takes a few videos and sends a few fake likes, and then there is no follow-up. Our Jinan bosses earn hard-earned money, how can they withstand such construction?

　　痛點3：懂生意、不懂運營，被“術(shù)語”繞暈（無奈的坑）

　　Pain point 3: Understanding business but not operation, being confused by "professional terminology" (the most helpless pit)

　　咱們濟南老板，懂產(chǎn)品、懂市場、懂客戶，可一碰到短視頻運營，就被“算法、權(quán)重、垂直度、人設(shè)”這些詞繞得暈頭轉(zhuǎn)向。有人說“要做垂直賬號”，他就天天拍同一類內(nèi)容，結(jié)果越拍越?jīng)]人看；有人說“要做人設(shè)”，他就刻意裝“大佬”“網(wǎng)紅”，反而顯得不真實，丟了自己的優(yōu)勢。

　　Our Jinan boss understands products, markets, and customers, but when it comes to short video operations, we get confused by words like "algorithm, weight, verticality, and character design". Some people say they want to create a vertical account, so they shoot the same type of content every day, but the more they shoot, the less attention they get; Some people say they want to create a persona, but they deliberately pretend to be "big shots" or "internet celebrities", which actually appears unreal and loses their advantage.

　　更無奈的是，自己沒時間學(xué)運營。咱們做實業(yè)的老板，每天要管生產(chǎn)、管員工、管客戶、管資金，忙得腳不沾地，哪有功夫研究短視頻的規(guī)則、琢磨文案、剪輯視頻？想讓員工做，員工要么不會，要么不上心，拍出來的內(nèi)容亂七八糟，還不如自己上手。

　　What's even more frustrating is that I don't have time to learn operations. As business owners, we have to manage production, employees, customers, and finances every day. We are so busy that we don't have the time to study the rules of short videos, study copywriting, or edit videos? If you want employees to do it, they either don't know how to do it or don't pay attention, and the content they take is messy. It's better for them to get started on their own.

　　還有個誤區(qū)：很多老板覺得“只要內(nèi)容好，就有流量”，忽略了平臺規(guī)則。比如，拍工廠生產(chǎn)場景，不小心拍到違規(guī)畫面；說產(chǎn)品的時候，用了“棒”“”等禁用詞；發(fā)布時間亂選，不在本地客戶刷視頻的高峰時段發(fā)，再好的內(nèi)容也沒人看。

　　There is also a misconception: many bosses think that 'as long as the content is good, there will be traffic', ignoring platform rules. For example, taking photos of factory production scenes and accidentally capturing images of violations; When talking about the product, prohibited words such as "best" and "first" were used; Randomly selecting the release time, not posting during peak hours when local customers are browsing videos, and no one is watching even the best content.

　　這些小細節(jié)，往往就是咱們丟流量的關(guān)鍵。痛點4：盲目跟風(fēng)，丟了自己的“濟南特色”（容易被忽略的坑）現(xiàn)在很多短視頻內(nèi)容，千篇一律、同質(zhì)化嚴重，可咱們濟南老板做短視頻，的優(yōu)勢就是“濟南特色”，卻偏偏有人把這個優(yōu)勢丟了。

　　These small details are often the key to losing traffic. Pain point 4: Blindly following the trend and losing one's "Jinan characteristics" (the most easily overlooked pitfall). Nowadays, many short video contents are monotonous and homogenized, but our Jinan boss's biggest advantage in making short videos is the "Jinan characteristics", but some people have lost this advantage.

　　比如，做餐飲的老板，不拍濟南人愛吃的饸饹面、驢肉火燒，反而去拍南方的奶茶、小吃，本地客戶不感興趣；做建材的老板，不拍適合濟南農(nóng)村自建房的材料，反而去拍一線城市的高端裝修，脫離了自己的客戶群體；做批發(fā)的老板，不拍自己的貨源、優(yōu)勢，反而去拍無關(guān)的熱門段子，根本吸引不到精準客戶。咱們濟南人，不管是做生意還是消費，都講究“實在、靠譜”。

　　For example, a restaurant owner who doesn't take pictures of Jinan people's favorite dishes such as instant noodles and roasted donkey meat, but instead takes pictures of southern milk tea and snacks, which local customers are not interested in; The boss who works as a building material does not shoot materials suitable for self built houses in rural areas of Jinan, but instead shoots high-end decoration in first tier cities, deviating from his own customer base; Wholesale business owners, instead of focusing on their own sources and price advantages, tend to focus on irrelevant popular jokes, which cannot attract precise customers. As people of Jinan, whether in business or consumption, we all value "practicality and reliability".

　　你不用刻意模仿別人，不用裝高大上，就用濟南話聊生意、聊產(chǎn)品、聊日常，比如“我是濟南濟南的，開了10年五金廠，不玩套路，只做靠譜產(chǎn)品”，反而能吸引到同頻的本地客戶。那些花里胡哨的套路，不如一句實在話管用。

　　You don't need to deliberately imitate others, don't pretend to be high-end, just talk about business, products, and daily life in Jinan dialect. For example, "I am from Jinan, Jinan, and have been running a hardware factory for 10 years. I don't play tricks, only make reliable products" can attract local customers with the same frequency. Those fancy tricks are not as effective as a simple sentence.

　　痛點5：沒人搭手、沒人指導(dǎo)，越做越迷茫（孤獨的坑）

　　Pain point 5: No one to hold hands on, no one to guide, the more you do, the more confused you become (the loneliest pit)

　　很多濟南老板做短視頻，都是“單打獨斗”：自己拍、自己剪、自己發(fā)，沒人商量、沒人指導(dǎo)，拍了一段時間沒效果，就慢慢失去信心，放棄。

　　Many Jinan bosses make short videos independently: they shoot, cut, and post them themselves without anyone to discuss or guide them. After filming for a period of time without any effect, they gradually lose confidence and eventually give up.

　　身邊的同行，要么也不會做，要么不愿意分享經(jīng)驗；找代運營，怕被坑；想學(xué)習(xí)，又找不到適合咱們濟南老板的課程——大多課程都是針對全國的，不貼合咱們本地的生意特點，學(xué)了也用不上。比如，濟南的工廠老板，需要的是“如何通過短視頻接本地采購訂單”，可很多課程只講“如何漲粉”；濟南的餐飲老板，需要的是“如何通過短視頻吸引周邊食客到店”，可課程卻講“如何做直播帶貨”，根本不貼合咱們的需求。

　　My peers around me either don't know how to do it or are unwilling to share their experiences; Find a proxy operator, afraid of being tricked; I want to learn, but I can't find the courses that are suitable for our Jinan boss - most of the courses are targeted at the whole country and don't fit the local business characteristics, so even if I learn them, I won't be able to use them. For example, the factory owner in Jinan needs "how to receive local purchase orders through short videos", but many courses only focus on "how to increase followers"; The catering owners in Jinan need "how to attract nearby diners to their restaurants through short videos", but the course only talks about "how to do live streaming sales", which does not meet our needs at all.

　　越學(xué)越迷茫，越做越累，只能不了了之。說句實在話咱們濟南老板做短視頻，不是不行，而是沒找對痛點、沒找對路子。

　　The more you learn, the more confused you become; the more you work, the more tired you become, and in the end, you can only come to nothing. To be honest, it's not that our Jinan boss can't make short videos, but he didn't find the right pain points and the right way.

　　短視頻不是“高大上”的東西，不用追求、不用追求，核心就是“接地氣、講實在、引客戶”。你不用怕拍得不好，不用怕說得不流利，只要你敢出鏡、敢說真話、敢展示自己的產(chǎn)品和實力，結(jié)合咱們濟南的本地特色，找對方法，就能慢慢拿到流量、接到客戶。

　　Short videos are not something that is "high-end", there is no need to pursue professionalism or perfection, the core is "down-to-earth, down-to-earth, and customer attraction". You don't have to be afraid of not shooting well or speaking fluently. As long as you dare to appear on camera, speak the truth, and showcase your products and strength, combined with the local characteristics of Jinan, find the right methods, and gradually gain traffic and customers.

　　后續(xù)我也會分享一些濟南老板專屬的短視頻落地技巧，不用花大價錢、不用費太多時間，普通人也能上手，關(guān)注我，下次不迷路～你是濟南做什么生意的？做短視頻時，頭疼的問題是什么？評論區(qū)聊聊，咱們互相取經(jīng)、少走彎路！

　　I will also share some short video landing techniques exclusive to Jinan bosses in the future. You don't need to spend a lot of money or time, and ordinary people can also get started. Follow me and don't get lost next time. What business do you do in Jinan? What is the most headache inducing problem when making short videos? Let's learn from each other and avoid detours in the comment section!

　　本文由  濟南短視頻運營 友情奉獻.更多有關(guān)的知識請點擊http://www.whitakerandmoore.com/真誠的態(tài)度.為您提供為的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻.敬請期待.

　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click http://www.whitakerandmoore.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.